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This little product is like a volcano for your hair! Irish Moss builds volume while natural humectants and proteins plump and strengthen individual strands.  The perfect product for creating ‘beach-y’ looks, dramatic runway textures, or just adding hold and lift to your everyday style.  So go ahead! Indulge your Sweet Poof™ and make your hair Phat!


What It Is

A spray volumizer (NOT a hairspray).


Who It's For

Fine hair that dreams of being bigger, curlier and poofier.


What's In It

Irish Moss Extract, derived from a type of seaweed found in the Atlantic, together with Dead Sea Salt, add texture and create volume. Sodium Lactate, a natural humectant found in human skin, performs in a supporting role, binding moisture to the hair and plumping up individual strands to make them appear fuller. 


What It Smells Like

Like a cherry candy - very sweet and  edible.


How To Use It

SHAKE WELL BEFORE USE.  Spray onto wet hair focusing on your roots.  Scrunch and air dry to create natural waves and amplify curls or blow dry to add lift to straight styles. 


Hot Tip

Sweet Poof ™ is a natural, effective alternative to hair spray.  Keeps your hair in place and adds body, without drying it out!



Add this to your list of Emergency Hair Survival Tools!  Keep a little Sweet Poof™  handy in a desk or purse so that you can re-energize curly or wavy styles at the end of a long day (or night).  Your hair will look and smell delightfully fresh.


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  • Ingredients

    Aqueous Extract of Chondrus crispus** (Irish Moss), Aqua (Water), Sodium Lactate, Aloe Barbadensis Leaf Juice (and) Citric Acid*** (and) Sodium Benzoate (and) Potassium Sorbate***, Hydrolyzed Rice Protein, Sea Salt, Vegetable Glycerin***, Acacia Gum, Honey (and) Maltodextrin***, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid, Silk Amino Acids***, Propanediol, Water, Glycerin, Cynara Scolymus (Artichoke) Leaf Extract, Simmondsia chinensis (Jojoba) Oil, Essential Oils of Cananga odorata (Ylang Ylang), Citrus reticulata blanco var. tangerina (Tangerine), Michelia champaca (Champaka), Santalum album (Sandalwood), & Styrax benzoin (Benzoin), Vanilla planifolia (Vanilla) Extract. ** Wildharvested *** Natural Source

  • CG Status

    CG Approved!

  • Directions

    Shake well before each use. Spray onto wet hair and scrunch to distribute. Air drying will create a piece-y texture while diffusing will create a softer, more voluminous waves and curls. For updos and formal looks, blow dry into the hair and style as desired.