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Established in 2018, This Little Curl is on a mission to be THE place for Curly Girl Products in Australia.

After starting her own journey with the Curly Girl Method, our founder Kaycee struggled to find all the needed bits and pieces in one place. Often this meant spending almost as much on shipping, as on the curly girl products themselves!

And so here we are, This Little Curl, stocking all your favourite curly hair products for men and women - from the ever popular Tangle Teezer Brush, to curly hair shampoo, protein treatments and more!

See our Basic Beginnings Starter Guide here to get started on your Curl Embracing Journey.


This Little Curl is  a small family business, founded, owned and operated by Kaycee and her Husband Tim, plus their two little Curlies.

Curly Girl Method 

What is the Curly Girl Method?

The Curly Girl Method, created by a beauty named Lorraine Massey, is a way of caring for and nourishing curls, coils and waves. It involves ditching harsh shampoos and switching to Co-washing (using conditioner to cleanse the scalp). The basis of the method is respecting your curls, avoiding products that will dry them out, weigh them down or damage them. This is why we avoid Sulfates, Silicone and drying Alcohols.

What are our views on the Curly Girl Method?

While I wholeheartedly believe that the Curly Girl Method is a great place to start and that Lorraine Massey is a legend, I also believe that people should have the right, and feel comfortable, looking after their hair, as they see fit. 

Since This Little Curl began in 2018, I've found that the "rules" around the CG Method have tightened, become less inclusive and often make folk feel like they're doing something wrong when they don't strictly follow them. 

Everyone has their own story, time constraints, mental capacity and motivations and sometimes things like only ever co-washing just don't work within those. 

As such, we believe and promote, doing what is right for YOU - and we're here to make it easy for you to obtain only the best in curly hair products!

If you enjoy colouring your curls, colour them, want to use a Low Poo? Go for it!

The "rules" should be viewed as guidelines only - everyone has the right to make informed decisions without feeling guilty.  

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